CRAFTOLOGY by Siegrid Demyttenaere
A sense of belonging is new to the design world – people want to belong to something again. individualism is out and the pyramidale structure of the society becomes a horizontale platform.
Youngsters spontaneously form groups to create together: music, theatre, art. Their motto: rather with friends than alone.
Women and men are again organising things together and separately: women’s afternoons, men’s daytrips or spending time with friends. The concept of ‘family’ is also back; particularly the relationship between grandparents and to their grandchildren and the accompanying visual language. Youngsters are putting old pieces back in their homes … and are customising them.